Garg, NitikaWilliams, LisaLerner, Jennifer2020-07-222018Garg, Nitika, Lisa A. Williams and Lerner, Jennifer S. "The Misery-is-not-miserly Effect Revisited: Replication despite Opportunities for Compensatory Consumption." PloS One 13, no. 6 (2018): E0199433.https://nrs.harvard.edu/URN-3:HUL.INSTREPOS:37363207Sadness increases how much decision makers pay to acquire goods, even when decision makers are unaware of it. This effect is coined the “misery-is-not-miserly effect”. The paper that first established this effect is the second most-cited article appearing in Psychological Science in 2004. In light of its impact, the present study sought to assess whether the misery-is-not-miserly effect would replicate (a) in a novel context and (b) even when another way of alleviating a sense of loss (i.e., compensatory consumption) was available. Results revealed that the effect replicated in the novel context and, despite a prediction otherwise, even when individuals had an opportunity to engage in compensatory consumption. Moreover, a meta-analysis of the original effect and that observed in the present study yielded a small-to-medium effect (Cohen’s d = 0.43). As such, the present study lends evidentiary support to the misery-is-not-miserly effect and provides impetus for future research exploring the impact of sadness on consumer decision-making, specifically, and of emotion on decision processes, more generally.en-USJournal Article2018-07-1820182020-07-2210.1371/journal.pone.0199433